Lifecycle flows
Welcome, abandonment, post purchase, replenishment, win back, and VIP automations that earn revenue every hour of the day.
The new powerhouse in lifecycle marketing
Where loyalty locks in.
The first order is a trial. The second is a maybe. The third is when a customer decides you're their brand. We build the email, SMS, and RCS programs that get them there.
ESR3
Email, SMS, and RCS on Klaviyo, Salesforce, and Braze
Customer journeyOrder history
1
First purchase
Welcome series and onboarding
2
Second purchase
Post purchase and replenishment
3
Third purchase
VIP, loyalty, lifetime value
Every program we build aims hereOrder 3
Our team has driven growth for
Roxy
Boardriders
Captain Fin
Honolua
Coverland
Flush Packaging
AG Sterling
Liberated Brands
Results
Retention, measured in revenue.
Our strategists come from inside global lifestyle brands and fast growing DTC companies, where small lifts in repeat purchase turn into serious money.
$103KSMS revenue in week one of a client rebuild
3M+subscribers under management across programs
12+campaigns shipped weekly for one client portfolio
11lifecycle flows in our standard build
Services
Every channel your customers live in.
Strategy, creative, and engineering under one roof, built for brands that want growth from the customers they already have.
Campaign strategy
A send calendar with a point of view. Launches, drops, and peak season planned around your margins.
SMS and RCS
Text programs that respect the channel, plus RCS readiness for rich, branded messaging as it arrives.
Deliverability
Authentication, sender reputation, and list health so every send actually lands in the inbox.
AI inbox readiness
Emails structured for Apple Intelligence summaries, so the preview says what you want it to say.
Analytics and testing
Cohort reporting, attribution, and structured A/B tests focused on repeat purchase rate and lifetime value.
Platforms
Fluent in the stack you already run.
From fast growing Shopify brands on Klaviyo to enterprise teams on Salesforce Marketing Cloud and Braze, we build, migrate, and optimize on the platform you already own.
KlaviyoFlows, segmentation, SMS
Salesforce Marketing CloudJourney Builder, Email Studio, AMPscript
BrazeCanvas, cross channel, push and in app
ShopifyCommerce data and triggers
HubSpotB2B nurture and workflows
Attentive and PostscriptSMS programs and consent
YotpoLoyalty, reviews, and referrals
Adobe CampaignEnterprise programs and migrations
Switching platforms? We've led enterprise migrations without losing a send.
Our approach
Every flow has one job: get them to order three.
We map each automation to the stage of the relationship it serves, so nothing in your program is there by accident.
Before order 1
Earn the trial
Welcome series6 emails
Browse abandonmenttrigger
Cart abandonmentdynamic codes
After order 1
Win the return
Post purchaseeducation
Replenishmenttimed
Cross sellbehavioral
Order 3
Lock in loyalty
VIP recognitiontiered
Loyalty programpoints
Referraladvocacy
Ongoing
Protect the base
Win backlapsed
Sunsetlist health
Lead nurtureB2B
Platforms: Klaviyo, Salesforce Marketing Cloud, Braze, Shopify, HubSpot, Attentive, Postscript, YotpoMeasured by: repeat purchase rate, time between orders, lifetime value
Selected work
Programs built, rebuilt, and scaled.
From enterprise platform migrations to retention programs built from zero.
$103KSMS revenue in week one
A retention program built from zero.
The SMS channel was underperforming with no real retention foundation. We rebuilt SMS, audited flows and deliverability, then scaled cadence with data.
- SMS program restructured and relaunched
- Flow and deliverability audit before scaling
- Unified reporting across Klaviyo, Shopify, Meta, and GA4
A 3M subscriber program, migrated and rebuilt.
Campaign strategy through deployment across three global surf and lifestyle brands, plus a full automation rebuild in Klaviyo after the move from Adobe Campaign.
3M+subscribers
12+campaigns weekly
3brands
Lifecycle email for a B2B brand.
Ongoing strategy, campaign production, and brand aligned creative for a packaging company selling to businesses.
B2Blifecycle
Monthlypartnership
Your Brand9:41 AM
You're officially a VIP
AIEarly access to the new collection plus free shipping on every order.
Your BrandTue
Running low? Your refill is ready
AIReorder in one tap before you run out. Same size, same price.
Your BrandMon
Getting the most from your order
AIThree tips for your new purchase, plus a pairing customers love.
Built for the AI inbox
Apple Mail writes its own previews now. We write for that.
On newer iPhones, Apple Intelligence replaces your preview text with an AI summary. Most brands haven't adapted yet. Every email we build is structured so the summary sells.
- Live text, never text baked into images
- Subject lines that carry the message alone
- Clear hierarchy so the point is obvious
- RCS ready as rich messaging rolls out
How it works
Ninety days to a program that compounds.
A clear path from kickoff to a retention engine that keeps improving on its own.
1
Weeks 1 to 2Audit
Flows, campaigns, data, and deliverability reviewed against repeat purchase and lifetime value.
2
Weeks 3 to 6Build
Core flows rebuilt or launched, segments defined, send calendar locked.
3
Weeks 7 to 10Test
Structured tests on timing, offers, and creative, reported in plain language.
4
Week 11 onCompound
Monthly optimization focused on what moves second and third orders.
Ways to work with us
Start with an audit. Grow from there.
A dedicated senior team for less than the cost of one in house hire.
Retention Audit
A full teardown of your program and a prioritized roadmap.
- Flow and campaign review
- Deliverability and list health
- Repeat purchase analysis
- 90 day roadmap
Lifecycle Retainer
Your retention program, fully run and always improving.
- Campaign strategy, copy, and builds
- Flow builds and optimization
- SMS program management
- Testing and segmentation
- Monthly performance report
Retention Team on Demand
A full Third Purchase pod working inside your marketing team.
- Email, SMS, and RCS strategy
- Team and vendor direction
- Platform ownership
- Weekly reporting
StrategyLifecycle architecture and segmentation
CreativeCopy, design, and brand voice
EngineeringKlaviyo builds and HTML email
ChannelsSMS, RCS, and consent
AnalyticsAttribution, testing, and cohort reporting
The agency
The new powerhouse in email marketing.
Anyone can buy a first order. The brands that last are the ones that earn the third.
Third Purchase was built to be the partner growing brands call when email and SMS need to start carrying real revenue. Every client gets one dedicated pod across strategy, creative, engineering, channels, and analytics, led by operators who have run retention for global lifestyle brands, fast growing DTC companies, and B2B teams.
KlaviyoSalesforce Marketing CloudBrazeShopifyHubSpotAttentivePostscriptYotpoGA4
Questions
Good to know.
Who do you work with?
Everyone from fast growing DTC brands doing $1M or more online to enterprise teams running Salesforce Marketing Cloud or Braze, plus B2B companies that sell through email. If repeat customers matter to your revenue, we're a fit.
Which platforms do you support?
Klaviyo, Salesforce Marketing Cloud, Braze, HubSpot, Shopify, Attentive, Postscript, Yotpo, and Adobe Campaign. We also lead migrations between platforms.
How fast will we see results?
Quick wins from flow fixes often show within the first few weeks. The compounding gains in repeat purchase build over the first 90 days.
Do you require long contracts?
No. Audits are one time. Retainers run month to month after an initial 90 day build period.
Start here
How many of your customers reach a third order?
Book a retention audit and find out exactly where loyalty is slipping, and what it's worth to fix.
hello@thirdpurchase.com